Blogging Tip: What’s The Goal Of Your Blog Post?

By | September 8, 2016

blog postBefore you sit down and write your next blog post, stop and think about what you want to accomplish with your blog post.

What’s your goal?

How is this blog post going to help you accomplish something to help you move forward with your home business.

Each one of these questions below pertains to some very valid goals for writing a blog post.

Here are some questions to ask before write your blog post:

  • Are you writing a post that you hope will get shared across the social media and get more readers to your blog?
  • Are you writing a blog post that also invites readers to join your email list?
  • Will your blog post get the attention of a big brand you’d like to work with?
  • Are you writing a blog post to start a conversation with your existing readers?
  • Is the end goals of your blog post to sell your readers a product?
  • Are you writing a post to start a conversation with a fellow blogger in hopes of building a profitable business relationship with them?

All of the above are valid goals for your blog posts and I’m sure you can add a few more to that list.

The important thing is that you are aware of what you’re trying to accomplish with your post.

Then start with the end in mind. If your goal is to get the attention of a big brand you’d want to work with. For example, think about a post you can write about your experience with one of their products.

If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer. Write the content and then transition into an invitation to join your list and download the free report.

Do you see how much easier t is to craft goal driven blog posts when you know what your goal is before you sit down and write it?

You can reverse engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take.

Being able to do that is pretty powerful stuff. It allows you to craft different posts strategically.

Write a post that helps you grow you reach. Then work on one that starts the conversation with our new readers.

Next work on getting them on your list and finally make them an offer.

Intersperse this with posts that help you get the attention of potential JV partners.

You’re all set to not only grow your blog and your audience but make money blogging as well.

Blogging With John Chow

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