If so, you may be wondering which is the best choice – website vs blog.
The answer isn’t as difficult as you may think.
Here’s how to make the right choice for your business goals:
#1 Business Model and Purpose
Yes, both websites and blogs can support just about any type of business model. WordPress developers have created plug-ins that can turn any WordPress blog into an e-commerce site, a membership site and more.
These plug-ins and add-ons can be more of a hassle than it’s worth. And finding the right plug-in may be a trial and error process.
If your business model relies on the publishing of timely information, then a blog is likely better. However, if your business is meant to sell a product or service, then a website may be a better choice.
#2 Maintenance and Time
How much time do you have to devote to the upkeep and maintenance of your business?
A blog still relies on consistent publishing content.
Despite contrary “rules” about blogging, you don’t have to blog every day or several times a day. However, people who subscribe to blogs do expect regular installments of new content.
You can schedule your posts. However, it does require a bit more maintenance on your end. A website can be left alone for a month or two without any issues.
#3 Personality and Ease of Use
Some of your decision will be based on your personality.
What format do you prefer to use?
A blog is very easy to update and utilize. You may need help to find, install and set up the right plug-ins. You may also need help customize a theme or add a custom header.
Web sites can be trickier for some. That being said, many website developers and design software make the user interface quite simple.
You can modify pages and add content without the need to learn or understand a design language.
#4 What is Your Goals
Quite often a blog and a website work well together. A website sells. A blog drives traffic and brands the business.
A blog can speak to a niche within your niche. For example, General Motors has a main website. They also have a blog that is basically car talk. It’s for car enthusiasts and its run by a head honcho at GM. He loves cars.
The blog helps brand General Motors and it connects prospects and customers to the business. It builds a community.
Before you make a decision about whether a blog or a website, consider these points.
- What is the purpose of your site?
- What will offer the best customer experience?
- Which will be easiest for you to use and maintain?
- Finally, what will best help you achieve your goals?
I hope these four tips will help you decide whether to use blog or website to help take your home business online.
To your success in building your blog or website.