Yesterday we talked about how profitable affiliate marketing can be, and today we’re going to start talking about how to make it profitable by understand your audience and their needs.
That’s right, you don’t even start choosing products to promote until you know who your audience is, what problems they have, and what solutions you can find for them.
Let’s get started.
No matter what type of product/service you want to promote, it’s imperative that you understand who your audience is, and what makes them tick.
In fact, the beginning of any type of business is to find out who your audience is and get to know their desires, wants, and needs. Find out what problems they have, then look for ways to solve them.
If you can offer solutions to your audience, you do a much better job at promoting any types of product or service. It will be the answer to their prayers.
Once you know your audience, you’ll have a better understanding of how to speak to them and write for them.
You’ll understand them so well that they will feel like they know you and they’ll realize that you are also committed to providing them products and services that they not only want, but truly need.
Not only that, they’ll quickly realize that you’re a real person, and one that they can count on and trust
Affiliate marketing is an awesome way to earn money.
Real money that you can pay your bills with, go vacation with, and maybe even buy your wife (or husband) something really special with.
But, the real money won’t come unless you truly understand who your audience is and what they need.
In order to understand your audience:
Start With What Your Know
Most of the time, it will be easier for you to market to an audience you already know. You can be in your own market.
If you found a problem and solved it for people just like you, that’s a great place to start. However, if you’ve found a solution to an audience outside your own demographics for which you’re passionate about can work too.
Research What You Want to Know
In fact, even if your market consists of people like you, you should still do research. Our own experience is subjective, so you need some objective information to ensure that you really do know that audience.
You should be able to, through market research, pinpoint the age, gender, income, education and marital status of your audience.
If you can’t, you don’t know enough about your audience to start marketing yet. Keep researching.
Ascertain Audience Lifestyle
Values and lifestyle are super important for you to understand about your target audience so that you can find products and services that solve their problem.
It’s also important to know how they form their opinions and get their information and whether they are early adopters or slow responders.
Create a Customer Profile
Once you have completed your market research, you should then be able to create a customer profile. Just create a profile of one customer that you will write and create all of your marketing material for.
It’s so much easier if you give that one person a job, an income level, and even a name and assign them if that in your target market.
The fake persona or prototype will be the person for whom you write all advertising copy, all blog posts, all social media comments and so forth.
Examine and Grow
Like with all things, Internet, and technology, things change. People change, and society changes. (Continuously examine and monitor your target audience so that you can change your marketing efforts (and products and service offerings) as they change.
Only with proper market research can you determine who your audience is, and finally, what they need.
You’re only going to choose affiliate products that solve problems for your target audience, and once you do that, you’ll start making more money than you ever thought possible.
Think about your audience. Who they are, what do they do, and what do they really want and need?
Tomorrow, we’re going to talk about why you need to have a mailing list as an affiliate marketer. Don’t Miss out.