As an expert, you will get a certain amount of respect, which will leads to more traffic to your website due to your expertise in the field.
Here are some tips to become an authority in your niche:
Start blogging on your own website at least three to four times each week. You need to start blog on topic that have knowledge of, starting from a beginner’s prospective and working your way to a more advanced perspective. You can use guest blog on websites that market to your audience.
Write and distribute your articles to the audience that would be interested in your topic. Find online and offline magazine in which you can contribute as an expert in your topic or niche.
If you submit a quality article, it’s likely that your article will be used by the publisher. Whether the magazine is online or offline, this type of content helps you establish as an expert in your niche.
Become a Resource in Your Niche
Let the local and national press know that you’re a resource that can call on when they need information about your niche.
You can do this in a variety of ways, such as sending out email to reporters when they get ready to write about your niche, making blog comments, and using a service like HARO (Help a Report Out).
HARO is a way that can sign up to be a source to qualified reporters on any topic you choose. There are two different types of opportunities, one is free and another one is paid.
Set up Consistent Profiles
Whether it’s on the Facebook, LinkedIn, or on your blog, your profile should be very consistent. You want to be very careful about contradicting who you are across all of your profiles.
Ensure that you say the same thing on each social media account but in different ways based on types of social media account that you have. For example, LinkedIn is more business while Facebook is more social
Send Out Press Releases
When you do something exciting in your business, whether it’s publish a book , having a webinar, or conducting an interview for a radio show or a podcast, send out a press release. Press Releases are a good way to get online back links to your blog but also a good way to get in printed media.
Form Partnerships with Other Experts
Another good way to get your name out is to form a joint venture with another expert. Maybe you know an expert who market in your niche but create a complementary service or product . Seek to do something that person like a webinar, podcast show, or joint write an eBook together.
Finally, it’s very important that you do your work yourself and your knowledge in this area you to become expert in. Malcolm Gladwell, in his bestselling book, “Outliers: The Story of Success”, surmised that it takes 10,000 hours to become an expert on any topic.
Seek to keep learning as you become a true expert. You don’t have to wait until you’ve spend 10,000 hours to start presenting yourself as an expert. If you start now, by the time you are truly recognized as an expert you will be one.