Every couple of months, we get some new advice from a blogger guru saying that the blog posts need to be longer, shorter or it should be broken up into bite-sized chunks.
It can drive you crazy.
Let’ talk about this.
How long should your website content be?
It would be great if there was a magic number that guaranteed best results, wouldn’t it?
But that’s like asking someone to tell you how long your conversation with other people should be. Sometimes it’s nothing more than a few words or sentence; sometimes you have a nice long talk.
Its all depends on how much you have to say to each other, doesn’t it?
The same approach works well with your blog posts. Sometimes you’re sharing just a quick tip or a recipe for example.
In this case, something around 200 to 300 works will do just fine. Add a pretty picture and call it good.
Other times you want to go into a little more depth. You want to cover different aspects of a topic, share some examples and give your readers as much information as you can.
In those cases, make it as long as you need to make it. Long posts are great. They help establish your authority and if the content is great, they often shared on social media.
Plus long posts give the search engines a lot of text to sift through and give you more chances to rank for long tail keywords.
The best advice is to mix longer and shorter blog posts. It will make your blog seem more natural and organic.
Don’t force yourself to reach a certain magic word count if you don’t have that much to say on that particular topic.
Keep it short and to the point. Your readers will thank you for it.
Break the longer content up into small paragraphs and help your readers stay on track with subheadings and bullet points.
Make it easy to scan longer posts so your readers can get an idea of what the content is about before they commit to reading it all.
And if you’re finding yourself writing a few thousands of words, consider breaking it up into a series of blog posts instead.
It will help both you and your readers from getting overwhelmed with one long post. Link from one part of the series to the next to make it easy fro your blog readers to follow along.
Above all, enjoy the process of writing and pay attention to what your reader prefer. If your short posts tend to do better, consider keeping your posts short and to the point.
If you’re getting a lot more encouragement and social media share on longer posts, combine a few of the shorter blog post ideas into a longer one. And whatever you do, don’t get hung up on a number of words.