As a home business owner, you’re called on to manage different tasks. Due to the important of content, one of those tasks is to create content for your website.
You have content to create. This can be a scary and potentially overwhelming concept. Many people fear writing or put it off because they don’t consider themselves as a writer.
You don’t have to be a “writer” to write good content for your website. There’s a difference between content published in the newspaper, some newspaper and content published on most websites.
The content on your website doesn’t need to appeal to a broad audience. It also doesn’t need to be on a broad topic. Quite the opposite, actually. Your content will be quite specific.
For example, it could be “Ten tips to bake a better chocolate chip cookies.” It provides value to a very specific target audience.
And it you have a website about chocolate chip cookie or baking, then you can write this article without much about it. You know it. The information is already inside of you.
Web content is also more conversational. Content is written to feel persona – as if you’re speaking to your audience.
Here tips on how to create content for your website:
You will see words like:
- And sometimes if you’re writing a blog post you’ll use “I”, “Me” and “We”
These are not words you’ll find in any place of journalism unless they’re in quotes. Newspapers and magazines are generally more formal. They use third person perspective.
Additionally, web content is formatted for easy reading. You’ll use bullet points, numbers and headings and subheadings to break up your content into bite-sized pieces.
So what does all this mean if you’re not a “writer”?
It means that writing content for your website is pretty straightforward.
- Write what you know and what your audience will benefit from
- Learn to write conversationally
- Make it’s easy to read online
The simplest method to use when you’re writing your online content is to spend a few minutes creating the structure for your article.
Write a rough headline and subheadlines. Then fill in the content. Write it as if you’re writing a letter to a friend.
Don’t worry about grammar and spelling on the first draft. You can go back and edit for clarity later.
Once you have your thoughts down on paper, polish it. Add your keywords in the optimize for the search engines and publish it.
Test and track your articles and content to evaluate what content your readers respond to. Write a little confidence and a plan, you can write content to build and grow your home business.