Why Building a Mailing List is so Important

By | August 20, 2016

mailing listToday we are going to talk about mailing lists and why they are important to have even if you’re just an affiliate marketer.

Some people will tell you that email marketing is dead.

I call that BS.

Honestly, it doesn’t matter what kind of marketer you are, the saying: “The money is in the list”. Is as true for them as it is for you, maybe even more so.

As an affiliate marketer, if you build a targeted email lists, you’re going to be able to use that list whenever you need it. (Seriously)

In the marketing world, email marketing is considered “permission marketing”. This is a term coined by the best affiliate marketer of all time, Seth Godin.

Seth tells us that collecting someone’s email information provide us the privilege of delivering anticipated and relevant messages to people who actually want them.”

Why get people to your mailing list?

By getting people to sign up to your mailing list, you will provide the subscriber with relevant information that they searching for.

It gives you the ability to learn about solutions that they need, you are offering more than just permission to market to them.

You’re being given a responsibility to provide them with unique and useful content, products and/or services that will make their lives easier.

Most people need to hear about a product or service multiple times before they buy it. Plus, most people want to get to know the people who are recommending products and services to them.

Your email list is a perfect place for all of that to occur. Sure, some people are going to go your website, and buy the first time they go to the site.  But most people aren’t.

Most people are going to sit on it and wait. While they’re waiting, they might as well receive important information that can help them make the right choices.

If you have not been building a mailing list because you thought it was all about social media, or website today, you’re making a huge mistake.

Email marketing is still the main source of marketing that works very well today. It works better than any other form of marketing ever in the history of marketing.

Of course, there is some danger of starting an email list before you’re ready. When people sign up for an email list or email newsletter, they want your information.

Why do you want to send them information immediately?

If you don’t send them information right away, they will get disappointed at first, but then later they’ll forget about you.

In fact, if you don’t send them info right away, they forget about you.  

When you remember you have the list and start sending them information, they might even get mad. So, don’t make that mistake.

Create an email list now, and start sending the people who sign up information now.

Fortunately, email list software like Aweber is simple to use. It allows you to pre-load information for your sign ups. So, there is no excuse not to start now.

As you build a targeted list, you’ll be able to market for that list 24/7 365 days year. Most of your marketing will practically be automatic.

You’ll have to get people to your website to your sign up form with great content targeted, and then give them a good reason to sign up.

You can provide a free course, a weekly newsletter, a free ebook or report, a checklist, or something else entirely.

Use your imagination but work toward getting your target audience to sign up for your list.

This list is going to give you more opportunity for you to generate more income for your home based business. I promise you that.

Thanks for reading this today’s blog post.

Tomorrow we’ll talk about why you need to stop promoting random products and instead offer solutions to your target audience.

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