Social media starts to become the significant part of your online marketing strategy.
However, you need to do more than just use social media. You need to be using it right.
So, how does the home business owner make the most effective use of this popular social media marketing tool?
Here are five tips to use on your social media:
#1: Create Your Facebook Campaign from an Email List
Facebook gives you the ability to create advertising audience based on your email lists. You just need to create a txt or csv file.
Take that file and click Audience then Create Audience and then choose Custom Audience. Now click Custom List and then upload your email list. That’s it – it’s that simple.
Remember, you can also upload a phone number list to target through your Facebook ads.
#2: Test Different Bid Strategies
Bid strategies influence just how successful your Facebook ads will be.
Here are 3 key categories for bidding:
- Cost per thousand impressions
- Cost per click
- Conversion optimizer
You need to test various bidding methods to learn which will reduce your cost per conversion while getting the volume you need.
Start with CPC.
To set up your bidding method goes to Ad Set Level (Under Optimization & Pricing) and chooses bid type.
When you use the conversion optimizer or bid per click, you will determine what your maximum cost per click is going to be or your target cost per acquisition.
You can also let Facebook select a value for you but this is riskier than set the price per ad.
#3 Schedule Your Ads
Facebook lets you segment your ads by hours and days, if you choose lifetime budget. It isn’t available with daily budget.
This is why seldom use this feature. Lifetime budget is the total budget of your ad set and it does not have a daily limit.
If there is no established performance pattern for the campaign that has a proven track record, this is not a setting you want to play with.
If you want to set up day/hour parting go to Budget and Schedule under Ad Set, then scheduling for your ad.
#4 Use Instagram to Generate Interest
Instagram has gotten a great deal of attention and is said to have 15 tme the engagement that Facebook has. It’s also one of the fastest growing mobile apps.
You an influence interaction on multiple channels by tweet your Instagram links to your photos and the results can be very impressive.
These are 4 top strategies you need to be using in your social media.
Why wait any longer?